![]() If you’ve connected a listings management tool to your profile, these updates can be a good thing-it ensures you’re providing accurate information across all your local citations. If you’ve connected third-party apps or software tools to your Google Business Profile, you’ve given Google another source to collect potential updates. Connected third-party apps or software tools If there’s inaccurate information about your business somewhere, Google could find it and think it’s more trustworthy than what you have listed and make an automatic change. This is why it’s so important to maintain consistent information about your business across the web. (But if the change has been live for a significant amount of time, it could result in lost customers and even a damaged reputation.) Like with user-generated suggestions, you’ll have the opportunity to review and revert once a change is made. ![]() If it finds information that doesn’t match your Google Business Profile, it may make an automatic update if it deems the information it found was more trustworthy than what exists on your listing. For instance, Google could gather information from your website, other business listings, government sources, and more. Information across the webĪnother source Google uses to update your Google Business Profile comes from the information it sources across the web. Suggested edits will appear orange in the backend of your listing (when editing through the GBP dashboard):įrom there, you can reject suggested edits or accept them. Sometimes you’ll be able to review the changes before they’re made, and others, Google will push the updates through before allowing you to review. So what happens after someone suggests an edit (or multiple edits)? You’ll have a chance to review them. people providing the latest information about a business to help other users), it may not always be accurate or even in good faith. While the intent behind crowd-sourcing these updates is positive (i.e. In the Knowledge Panel, Google also prompts users to “Share the latest info.”įrom there, users are asked questions to help Google make additional updates and edits to the business’s Google Business Profile. When you see a business’s Google Business Profile, there’s now a section that prompts you to “Suggest an edit.” Once you click that prompt, you can choose to suggest changes to the business information or mark the location as “Closed, non-existent, or duplicate.” There are a few main sources: Crowd-sourced suggestions and updates In order to understand why these updates are made, it’s helpful to know where Google is sourcing this information. While this can sometimes offer a benefit to your business-perhaps if you forgot to reflect your updated hours on your Google Business Profile (GBP)-there are times when the update or change is either inaccurate or even harmful.įor example, it’s not hard for a competitor to submit an “updated” website URL that actually redirects to their site (or maybe even worse, like in a case Sherry Bonelli shared in Search Engine Journal where her son’s high school Google Business Profile was updated to link to a porn site for over 24 hours ?). In an effort to continually provide the most accurate and updated information about businesses to its users, there are times when Google takes matters into its own hands or relies on the community to provide updated information. Why Google updates your Google Business Profile How to protect your GBP from unwanted (or inaccurate!) edits.Why Google’s been making automatic updates to Google Business Profiles.How it feels when Google makes an update to your Google Business Profile. Some of these updates may be correct and even helpful, but what about when the edits or updates aren’t right- at all? You may have recently noticed aspects of your Google Business Profile changing-hours of operation off-kilter here, a new service added there. But what happens when Google thinks it knows your business better than you do? They’re a free way to get your business found on Google, after all, and they provide searchers with valuable information about your business that can help sway them to visit your website or become a customer. It’s no secret that we’re huge fans of Google Business Profiles.
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